Connecting/Reconnecting Your Approved Social Media Accounts to Hearsay Social

Overview

Advisors and staff are required to connect their approved business social media accounts (such as LinkedIn and Facebook) to Hearsay Social to ensure ongoing compliance monitoring. If your account becomes disconnected, you may lose posting access and fall out of compliance until it is reconnected.

This article outlines:

• The recommended method for reconnecting your account (works in 99% of cases)
• An alternate troubleshooting method if reconnection fails

When Should I Reconnect My Account?

You may need to reconnect your account if:

• You receive a notification that your LinkedIn or Facebook account is disconnected
• You see a “Reconnect” alert in Hearsay Social
• Compliance or Home Office notifies you that your profile is not connected
• You recently changed your social media password or security settings

Recommended Method: Reconnect from Hearsay Social (Preferred)

This is the fastest and most successful way to reconnect your account.

Step-by-Step Instructions

1. Log in to MassMutual Compass
2. Navigate to:
   Marketing → Market My Practice → Digital Marketing
3. From the Launch Tools tiles, select Hearsay
4. Click Launch from the Hearsay landing page
5. In the top-right corner, click your profile picture
6. Under Recommended Actions, select:
   • Reconnect LinkedIn or
   • Reconnect Facebook
7. Follow the on-screen prompts to authenticate your account

Once completed, your account should immediately show as connected.

Troubleshooting Method: Remove and Re-Add the Social Media Account

Use this method only if the recommended reconnection steps do not work, or if you receive repeated login or credential errors.

Step-by-Step Instructions

1. Log in to Hearsay directly:
   👉 https://login.hearsaysocial.com/505/login/
2. Click your profile photo in the top-right corner
3. Select Workspace Settings
4. Open the Accounts tab
5. Locate the affected social media account (e.g., LinkedIn)
6. Click Remove
7. Once removed, select Connect LinkedIn (or Facebook)
8. Proceed through the authentication prompts using your social media credentials

This process fully refreshes the connection and typically resolves credential-related issues.

Important Notes & Best Practices

• ✅ Use your own social media login credentials when reconnecting
• 🔐 If you recently changed your LinkedIn or Facebook password, reconnection is required
• 🚫 Do not connect unapproved or personal-only accounts
• 📱 Complete the process on a secure device and browser where you can fully authenticate

Compliance Reminder

Home Office compliance requires that advisors who maintain LinkedIn or Facebook profiles must use Hearsay Social and remain connected at all times. This allows for proper review and monitoring to ensure your content remains compliant.

Failure to reconnect your account may result in:

• Loss of posting access
• Compliance follow-up
• Temporary restriction of social media activity

Still Having Issues?

If you continue to experience problems after completing both methods:

• Take note of any error messages
• Confirm you can log directly into LinkedIn or Facebook outside of Hearsay
• Contact Hearsay Support with details of the issue